This article was written by me some time back , it was meant for a college
assignment , but was never submitted because none of the other students
did it except me , so the professor
decided to scrap the project and conduct an exam instead , so much for the
carelessness of my classmates that they had to write an exam . something which could
have been easily avoided by just
submitting the assignment , I had to put
in double time and effort because , I had already painstakingly did the project
, preparing for the exam was like very exhaustive , because all my energy went
away with the project . Somehow I wrote the exam, and surprisingly scored well,
this if not anything gave a good impression on the professor, that I am a
responsible student.
A few days back , I was going through my old books when I
came across this assignment , I re read it and I think the project was quite well written , if
professor had not scrapped the project I would have easily got an A with a
full impact on my final Report card
. Un fortunately it was just not meant
to be that way so I felt that a good writing should be shared, and open for all
to analyze and absorb the information.
The assignment was on symbols and visualization, how it has
started in the ancient times and how it’s functioning now, in short, a kind of
branding done of emperors and kingdoms through pictures and labels from an age
unknown to resent coming of consumerism and how they lure the public into their
products through videos , sounds , labels and banners .
Here we go
Visualizations were first used by the Persian emperor Darius , he unscripted
his sculptures and statues throughout the Persian empire , so that the subjects
would have a better understanding of him , He was shown as savior of the world
, the undefeated and Gods shadow on earth . In his palace, now in Iran, he is
shown with a bowl in hand, which was considered sacred in ancient Persia, a
symbol of humanity and forgiveness. People from every corner of the empire came
to offer respects and gave their kind
ruler gifts , which were graciously accepted, and emperor in return
gave them a royal token which could be used for any Government or official purpose
.The token had Darrius encrypted on it which made him the official face of the administration,
people who used those tokens saw him time to time as
their ruler. This smart technique of showing himself as the sole person in the
kingdom to be called as king was, very new, it was like making people know
something or telling them about something even without them realizing it, So in
a way we can say that the Persians were the first ones to use visual aspects
like sculpting, and encryptions for branding and marking. This continued for a
long time till the Greeks came, and saw this amazing idea and quickly adapted
it for themselves.
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Darius the great
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Darius the great addressing his people
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Alexander the great as we all know a lot about him, because
his life and time were recorded by the Greek historians, and obviously they
wrote all nice about him. When he conquered Persia, he was amazed by some ideas
which the Persians were using which never ever existed in Greece. Of course he
took those ideas and put Greek names on it, and destroyed the whole Persia,
this was all recorded by the Greek historians, we never know the Persian story
because it was burned to ground, and those who remained were stripped of their
positions and sent to far corners of the empire. We say Alexander the great
because the Greeks said it, the Persian point of view was very different, they
would say Alexander the damned or Alexander the destroyer etc. , as he invaded their beautiful cities
plundered and burnt them down to ashes, cities like Persepolis and bectra were wealthiest
and magnificent of the ancient times, all at Alexander the greats disposal. not
only this the Greeks felt themselves to racially sophisticated and advanced
then any civilization , so they showed their civility by burning down their conquered kingdoms one by one , the mindset of east and
the west started from here .
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City of peropolis , which was plundered by Alexander , it was one of greatest cities of ancient times
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city of Bactria
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Persia , the financial capital of the east .
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So now mighty Alexander conquered the biggest empire in the world , but how can he administer it , he is Greek a
foreigner who has occupied a land which he is not familiar with , the people
are seeing him with strange and curious eyes
when he walks the streets of Persia , they are still devoted to their
old king Darius , who is killed , by unknown force . The blond hair, blue eyed
Greeks are quite different from brown skinned dark haired Persians, these two civilizations
have everything different from clothing to society to language to customs traditions,
religion and even food.
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the Persian empire
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Alexander knew this and wanted to fill the gap ,
he would bring some administrative changes , a scheme were Persians who married Greeks
would be given good position in the government and children who are born to them would be sent to proper Greek
schools for education and military training , they would be treated equally .He
also re installed the expelled Persian ministers of the time of Darius , to
their old positions , and ordered them to do what they used to do before the
conquest , These ministers were skilled and knew Persia like no other , and had
good experience in handling big empires ,thanking the kind ruler they started
their work as they use to . The traders and travelers were given safe passages,
markets were established were Greek and Persian merchants, all the skilled
workers were brought back and from haywire and placed at proper factories. In
short life in Persia started to get back on its legs and slowly recovered from
the disaster it went through because of its current ruler. By now even
Alexander and his few generals started
to look like a Persian , they wore a robe , applied Kohl in their blue , green
,eyes , and tried hard to curl their straight blond hairs in a Persian way .
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Alexander in a persian attire
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Alexander a mighty conquerer , but a gay , thats the reason he could control a large army of men
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With the help of local ministers and workers and few of his
loyal generals Alexander had got a strong foothold in Persia , winning a battle
was hard , but winning peoples heart is much harder , Alexander had an impression
of furious and brutal king in whole of Persia , people considered him to be a plunderer
and destroyer , the simple fire worshiping people were traumatized when they
saw Greek hordes destroying everything coming its way , this never happened on the land of Persia for over
many centuries , Persians were comforting and faithful that their beloved emperor
would never let a scratch come on his people . Alexander wanted the same kind
of faith and trust on him by the Persian people, he did not like that even
after so many years of his rule people still preferred Darius.
Alexander played with many different ideas, but was not
satisfied with the results. One day he was wondering around the ruins of the Palace of
Darius 2 , he recalled that he burned it down a few years ago , but
still the palace had a few walls , pillars and entrances but turned black
because of fire , suddenly his eyes fell on the statue of Cyrus the great , the
first Persian king who established achemanid dynasty , Alexander immediately
climbed the horse and went to his mansion
to share with the generals a
brilliant idea he got .
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palace of Darius the great , which Alexander burnt to ground
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In next few months thousands of coins were minted with Alexander’s face upon it , this new
currency was introduced in all the trading places across the empire , the coin
depicted Alexander as a Persian king , the currency started going in to the
common hands , and the daily usage of it in every class of the society made him a recognizable face , The Persians
slowly started believing him as their ruler , the best part of this plan was
that , the currency was common throughout the empire which made the whole
region into one economy and by this trading grew and prosperity increased , the
empire was peacefully progressing for the first time in the hands of Alexander
.
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Alexander finally a Persian , accepted by Persians
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Alexander a foreigner who attacked on Persia, which was very
different from the place he belonged, stuck to his thinking and finally made
Persians to accept him as a ruler. He might have many reasons for his success
but the main thought which changed the whole perception was the currency, which
depicted him as a Persian, the branding and visualization self-helped him establish
as a ruler in a foreign land.
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Alexanders empire at its peak
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MASS FOOLING
Another emperor who used visualizations to his purpose was,
the founder of the Roman Empire, the one and only emperor Augustus. He was an
able administer , and good politician who could gather a waste territory into
one single unit , he conquered and established an effective empire and fully
functioning bureaucracy , military ,
administration and trade .In short he with the support of few could make SOMETHING out of limited resources , and
that’s the reason why he is called Augustus the great .
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Augustus the great
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Augustus the great was considered great because he achieved
an impossible feat. but this could not be possible without bloodshed and violence
, there were many who opposed him , who did not like his way of functioning the govt , which was a kind of
dictator ship and complete surrender ,
he also had many enemies at the beginning of his campaign . He may be the
person who united warring territories by conquering them , and established a
system , but he wanted complete surrender and could not stand any oppression from anyone
from anywhere , so how did he gained an
absolute power , without compromising on anything .
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Augustus military campaigns
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Augustus genocide on the rebels
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Augustus rule , the first roman empire .
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He simply killed and massegerd who ever came to oppress him
, the prisoner cells were full of such rebels who were tortured to death
without any trials , All of this mass murders and genocide were kept secret
from the public and Augustus made sure that he had a clean image in front of
his people , so what DO YOU THINK HE DID , he built up life size statues all
over his empire depicting him as the most kindest and benevolent rulers , the statue showing an innocent smiling
face with simple clothing and a helping
hand raising towards the public , in reality Augustus was quite opposite .but
in ancient times very few people could see their ruler in person , so everyone in the empire came to believe the statue was
the exact copy of their ruler , and the
great emperor was satisfied that was working on his people .
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Augustus glorious statues , which changed peoples perspective about him
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His impression as a kind ruler was fully realized when, once
he was going through the Tiber river when a group of happy and enthusiastic fisher
men surrounded his Royal boat and thanked him for being their ruler and
promised that they would do anything for him, much to Augustus surprise he
responded in confused but delight full manner and exchanged pleasantries with
the fisher men. The same night the emperor commissioned a few more statues to
the near and far corner of his empire , full of excitement that, every single soul
should know who their master is.
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the innocent smiling face of the emperor
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In short we can know here that even at the times when there was
no press, media, radio or Internet, A simple statue could show a ruthless and a
harsh ruler into an angel of mercy .After Augustus this idea was used by all
the roman emperors and we still see them around Rome but most common statue is
of Augustus. Using of statues, banners, paintings and monograms were fully
functioning in ancient and medieval times
for different purposes .
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press
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media
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internet
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radio
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Today have different sources for publicity. We can get
information on almost anything at any time, there are tools through which you
can design and image in many aspects, you can stay connected with everyone
around the world, there are immense possibilities you can think and imagine in today’s
times.
And todays leaders are using all this to its full capacity,
to make their people believe that they are the one who can be their leader, and
with all this tools and application for disposal, the people are still getting fooled
and trapped by fake promises, as it’s the reality, no matter how much the world
changes, the mindset of the people remain the same.